Skin Solutions
Two ways into the same conversation: start with a treatment you know, or a skin concern you want to discuss.
- Discipline
- Web Development
- Client
- Skin Solutions
The problem to structure.
Visitors to a cosmetology website arrive with different levels of knowledge. Some know a treatment by name; others need help finding the right topic before booking a consultation. Skin Solutions needed a structure that supports both routes without making the visitor diagnose their own skin.
How the pieces connect.
The website separates treatment-led navigation from concern-led explanations, then connects both with consultation and external Booksy booking. Editorial typography, clinic photography and motion derived from the existing brand mark give the pages a consistent identity. The work is presented here as a preview deployment.
Below the interface.
01Choose a starting point
Visitors can explore a named treatment or begin with a topic they recognize. Cross-links make those routes meet at relevant explanations and consultation information.
02Extend the identity
The existing mark supplies shapes for the visual system. Restrained movement and clinic photography support the content, while booking stays a direct external action.
The system, made visible.
A preview website with treatment and concern navigation, consultation information and a clear route to booking.
A similar challenge?
An idea, a bottleneck, a system that has outgrown its tools. Tell us where you are.
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